Herdez vs Embasa · Bay Area shelf head-to-head
Herdez and Embasa, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Herdez is in more Bay Area grocersHerdez fields the deeper lineup
Herdez
Embasa
45
brand power
41
17
products
11
4
categories
3
4
subcategories
4
15
grocers
14
31.7¢
price per oz
43.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Herdez▭ Embasa
Distribution · 30% of score63·58
H
E
carried in 15 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score76·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Salsa13 vs 3 SKUs
H
4% of shelf
only Herdez
only Embasa
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Herdez · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Herdez · Embasa
