Herdez vs Mrs. Renfro's · Bay Area shelf head-to-head
Herdez and Mrs. Renfro's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Herdez carries more Brand PowerHerdez is in more Bay Area grocersHerdez fields the deeper lineupMrs. Renfro's sits further up the premium end
Herdez
Mrs. Renfro's
45
brand power
31
17
products
12
4
categories
3
15
grocers
10
31.7¢
price per oz
47.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Herdez▭ Mrs. Renfro's
Distribution · 30% of score63·42
H
carried in 15 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Herdez
only Mrs. Renfro's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Herdez · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Herdez · Mrs. Renfro's
