Heyday Canning Co vs Progresso · Bay Area shelf head-to-head
Heyday Canning Co and Progresso, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Progresso carries more Brand PowerProgresso is in more Bay Area grocersProgresso fields the deeper lineupHeyday Canning Co sits further up the premium end
Heyday Canning Co
Progresso
45
brand power
51
26
products
70
4
categories
5
7
subcategories
6
8
grocers
12
45.4¢
price per oz
32.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Heyday Canning Co▭ Progresso
Distribution · 30% of score33·50
carried in 8 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Heyday Canning Co
only Progresso
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Heyday Canning Co · 3
only Progresso · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Heyday Canning Co · Progresso
