Heydoh vs Kikkoman · Bay Area shelf head-to-head
Heydoh and Kikkoman, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kikkoman carries more Brand PowerKikkoman is in more Bay Area grocersKikkoman fields the deeper lineupHeydoh sits further up the premium end
Heydoh
Kikkoman
19
brand power
64
4
products
66
1
categories
9
1
subcategories
16
5
grocers
18
$1.86
price per fl oz
49.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Heydoh▭ Kikkoman
Distribution · 30% of score21·75
H
carried in 5 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Heydoh
no top category Kikkoman doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Heydoh · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Heydoh · Kikkoman
