Hibar vs Upcircle · Bay Area shelf head-to-head
Hibar and Upcircle, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hibar carries more Brand PowerHibar is in more Bay Area grocersHibar fields the deeper lineup
Hibar
Upcircle
35
brand power
19
15
products
4
4
categories
3
6
subcategories
4
3
grocers
1
$15.16
avg price
$30.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hibar▭ Upcircle
Distribution · 30% of score13·4
U
carried in 3 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score71·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hibar
only Upcircle
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hibar · 2
only Upcircle · 0
no exclusive doors — everywhere Upcircle is, Hibar is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hibar · Upcircle