Hibar vs Zionhealth · Bay Area shelf head-to-head
Hibar and Zionhealth, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Zionhealth carries more Brand PowerHibar is in more Bay Area grocersZionhealth fields the deeper lineupHibar sits further up the premium end
Hibar
Zionhealth
35
brand power
41
15
products
41
4
categories
6
6
subcategories
10
3
grocers
1
$6.00
price per oz
$2.75
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hibar▭ Zionhealth
Distribution · 30% of score13·4
carried in 3 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Hair Care5 vs 18 SKUs
1% of shelf
only Hibar
only Zionhealth
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hibar · 2
only Zionhealth · 0
no exclusive doors — everywhere Zionhealth is, Hibar is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hibar · Zionhealth
