Hic Harold Import Company vs Prince Of Peace · Bay Area shelf head-to-head
Hic Harold Import Company and Prince Of Peace, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Prince Of Peace is in more Bay Area grocersPrince Of Peace fields the deeper lineupHic Harold Import Company sits further up the premium end
Hic Harold Import Company
Prince Of Peace
38
brand power
34
4
products
11
4
categories
3
4
subcategories
7
2
grocers
9
$8.59
avg price
$10.27
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hic Harold Import Company▭ Prince Of Peace
Distribution · 30% of score8·38
carried in 2 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Candy1 vs 5 SKUs
<1% of shelf
only Prince Of Peace
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hic Harold Import Company · 0
no exclusive doors — everywhere Hic Harold Import Company is, Prince Of Peace is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hic Harold Import Company · Prince Of Peace