Hillshire Farm vs Primo Taglio · Bay Area shelf head-to-head
Hillshire Farm and Primo Taglio, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hillshire Farm carries more Brand PowerHillshire Farm is in more Bay Area grocersHillshire Farm fields the deeper lineup
Hillshire Farm
Primo Taglio
44
brand power
27
31
products
10
7
categories
4
11
subcategories
6
8
grocers
1
$7.47
avg price
$9.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hillshire Farm▭ Primo Taglio
Distribution · 30% of score33·4
H
P
carried in 8 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score92·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Sandwiches1 vs 1 SKUs
H
<1% of shelf
only Hillshire Farm
only Primo Taglio
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hillshire Farm · 7
only Primo Taglio · 0
no exclusive doors — everywhere Primo Taglio is, Hillshire Farm is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hillshire Farm · Primo Taglio
