Hippeas vs Osem · Bay Area shelf head-to-head
Hippeas and Osem, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hippeas carries more Brand PowerHippeas is in more Bay Area grocersHippeas fields the deeper lineupHippeas sits further up the premium end
Hippeas
Osem
44
brand power
33
19
products
9
3
categories
7
16
grocers
5
$5.52
avg price
$7.85
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hippeas▭ Osem
Distribution · 30% of score67·21
O
carried in 16 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score79·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hippeas
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hippeas · Osem
