Hop Wtr vs Sober Carpenter · Bay Area shelf head-to-head
Hop Wtr and Sober Carpenter, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hop Wtr carries more Brand PowerHop Wtr is in more Bay Area grocersHop Wtr fields the deeper lineupHop Wtr sits further up the premium end
Hop Wtr
Sober Carpenter
43
brand power
23
24
products
9
6
categories
2
8
grocers
3
21.8¢
price per fl oz
27.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hop Wtr▭ Sober Carpenter
Distribution · 30% of score33·13
carried in 8 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hop Wtr
only Sober Carpenter
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Hop Wtr · 6
only Sober Carpenter · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hop Wtr · Sober Carpenter
