Hop Wtr vs Stella Artois · Bay Area shelf head-to-head
Hop Wtr and Stella Artois, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hop Wtr carries more Brand PowerHop Wtr is in more Bay Area grocersHop Wtr fields the deeper lineupHop Wtr sits further up the premium end
Hop Wtr
Stella Artois
43
brand power
35
24
products
10
6
categories
3
8
grocers
7
21.8¢
price per fl oz
19.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hop Wtr▭ Stella Artois
Distribution · 30% of score33·29
S
carried in 8 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hop Wtr
only Stella Artois
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Hop Wtr · 4
only Stella Artois · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hop Wtr · Stella Artois