Hop Wtr vs Untitled Art. · Bay Area shelf head-to-head
Hop Wtr and Untitled Art., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hop Wtr carries more Brand PowerHop Wtr is in more Bay Area grocersHop Wtr fields the deeper lineupHop Wtr sits further up the premium end
Hop Wtr
Untitled Art.
43
brand power
15
24
products
3
6
categories
2
8
grocers
2
21.8¢
price per fl oz
15.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hop Wtr▭ Untitled Art.
Distribution · 30% of score33·8
U
carried in 8 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Untitled Art.
no top category Hop Wtr doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hop Wtr · 7
only Untitled Art. · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hop Wtr · Untitled Art.