Hormel vs Libby's · Bay Area shelf head-to-head
Hormel and Libby's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hormel carries more Brand PowerHormel is in more Bay Area grocersHormel fields the deeper lineupLibby's sits further up the premium end
Hormel
Libby's
57
brand power
41
24
products
11
8
categories
7
9
subcategories
7
14
grocers
10
90.2¢
price per oz
38.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hormel▭ Libby's
Distribution · 30% of score58·42
H
L
carried in 14 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score86·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hormel · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hormel · Libby's
