Hot Winter vs Rancho Gordo · Bay Area shelf head-to-head
Hot Winter and Rancho Gordo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rancho Gordo carries more Brand PowerRancho Gordo is in more Bay Area grocersRancho Gordo fields the deeper lineup
Hot Winter
Rancho Gordo
0
brand power
69
3
products
58
1
categories
10
1
subcategories
23
1
grocers
13
$10.99
avg price
$8.41
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hot Winter▭ Rancho Gordo
Distribution · 30% of score4·54
H
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hot Winter
no top category Rancho Gordo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hot Winter · 0
no exclusive doors — everywhere Hot Winter is, Rancho Gordo is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hot Winter · Rancho Gordo