Hu vs Lily's · Bay Area shelf head-to-head
Hu and Lily's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hu carries more Brand PowerHu is in more Bay Area grocersHu fields the deeper lineup
Hu
Lily's
55
brand power
48
31
products
28
6
categories
5
18
grocers
14
$3.08
price per fl oz
$2.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hu▭ Lily's
Distribution · 30% of score75·58
carried in 18 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Candy23 vs 21 SKUs
1% of shelf
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hu · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hu · Lily's
