Hu vs Whims · Bay Area shelf head-to-head
Hu and Whims, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hu carries more Brand PowerHu is in more Bay Area grocersHu fields the deeper lineup
Hu
Whims
55
brand power
28
31
products
9
6
categories
3
18
grocers
5
$3.08
price per fl oz
$3.17
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hu▭ Whims
Distribution · 30% of score75·21
W
carried in 18 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score92·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hu · Whims
