Hummingbird vs Heavenly Organics · Bay Area shelf head-to-head
Hummingbird and Heavenly Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hummingbird carries more Brand PowerHeavenly Organics is in more Bay Area grocersHummingbird fields the deeper lineupHummingbird sits further up the premium end
Hummingbird
Heavenly Organics
39
brand power
23
25
products
11
6
categories
2
13
subcategories
2
4
grocers
9
$1.57
price per oz
81.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hummingbird▭ Heavenly Organics
Distribution · 30% of score17·38
H
carried in 4 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hummingbird
only Heavenly Organics
no top category Hummingbird doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Hummingbird · 1
only Heavenly Organics · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hummingbird · Heavenly Organics
