I And Love And You vs Fancy Feast · Bay Area shelf head-to-head
I And Love And You and Fancy Feast, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
I And Love And You is in more Bay Area grocersFancy Feast fields the deeper lineupI And Love And You sits further up the premium end
I And Love And You
Fancy Feast
56
brand power
57
53
products
102
3
categories
1
5
subcategories
2
16
grocers
14
69.8¢
price per oz
64.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ I And Love And You▭ Fancy Feast
Distribution · 30% of score67·58
F
carried in 16 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fancy Feast
no top category I And Love And You doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only I And Love And You · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: I And Love And You · Fancy Feast
