I And Love And You vs Purina Friskies · Bay Area shelf head-to-head
I And Love And You and Purina Friskies, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
I And Love And You is in more Bay Area grocersPurina Friskies fields the deeper lineupI And Love And You sits further up the premium end
I And Love And You
Purina Friskies
56
brand power
52
53
products
63
3
categories
1
5
subcategories
2
16
grocers
12
69.8¢
price per oz
55.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ I And Love And You▭ Purina Friskies
Distribution · 30% of score67·50
P
carried in 16 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Purina Friskies
no top category I And Love And You doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only I And Love And You · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: I And Love And You · Purina Friskies
