I And Love And You vs V-dog · Bay Area shelf head-to-head
I And Love And You and V-dog, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
I And Love And You carries more Brand PowerI And Love And You is in more Bay Area grocersI And Love And You fields the deeper lineup
I And Love And You
V-dog
56
brand power
20
53
products
7
3
categories
2
5
subcategories
2
16
grocers
1
69.8¢
price per oz
$1.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ I And Love And You▭ V-dog
Distribution · 30% of score67·4
V
carried in 16 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only I And Love And You
only V-dog
no top category I And Love And You doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: I And Love And You · V-dog
