I Contadini vs Bio Orto · Bay Area shelf head-to-head
I Contadini and Bio Orto, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bio Orto carries more Brand PowerI Contadini is in more Bay Area grocers
I Contadini
Bio Orto
28
brand power
34
7
products
9
6
categories
7
5
grocers
3
$1.17
price per oz
$1.25
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ I Contadini▭ Bio Orto
Distribution · 30% of score21·13
I
carried in 5 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only I Contadini
only Bio Orto
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only I Contadini · 3
only Bio Orto · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: I Contadini · Bio Orto
