I Eat My Greens vs Wise Goat Organics · Bay Area shelf head-to-head
I Eat My Greens and Wise Goat Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wise Goat Organics carries more Brand PowerWise Goat Organics is in more Bay Area grocersWise Goat Organics fields the deeper lineupWise Goat Organics sits further up the premium end
I Eat My Greens
Wise Goat Organics
15
brand power
47
3
products
27
2
categories
10
2
grocers
3
54.8¢
price per oz
94.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ I Eat My Greens▭ Wise Goat Organics
Distribution · 30% of score8·13
I
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only I Eat My Greens
no top category Wise Goat Organics doesn’t also play in.
only Wise Goat Organics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only I Eat My Greens · 1
only Wise Goat Organics · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: I Eat My Greens · Wise Goat Organics