Imagine vs Campbell's · Bay Area shelf head-to-head
Imagine and Campbell's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Campbell's carries more Brand PowerImagine is in more Bay Area grocersCampbell's fields the deeper lineup
Imagine
Campbell's
53
brand power
60
20
products
135
6
categories
7
6
subcategories
9
17
grocers
14
21.3¢
price per fl oz
18.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Imagine▭ Campbell's
Distribution · 30% of score71·58
carried in 17 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Campbell's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Imagine · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Imagine · Campbell's
