Imagine vs Progresso · Bay Area shelf head-to-head
Imagine and Progresso, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Imagine is in more Bay Area grocersProgresso fields the deeper lineup
Imagine
Progresso
53
brand power
51
20
products
70
6
categories
5
6
subcategories
6
17
grocers
12
34.6¢
price per oz
32.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Imagine▭ Progresso
Distribution · 30% of score71·50
carried in 17 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Progresso
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Imagine · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Imagine · Progresso
