Immi vs Momofuku · Bay Area shelf head-to-head
Immi and Momofuku, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Momofuku carries more Brand PowerMomofuku is in more Bay Area grocersMomofuku fields the deeper lineupImmi sits further up the premium end
Immi
Momofuku
40
brand power
58
25
products
40
2
categories
6
2
subcategories
8
6
grocers
14
$2.36
price per oz
$1.22
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Immi▭ Momofuku
Distribution · 30% of score25·58
carried in 6 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Immi
only Momofuku
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Immi · 2
only Momofuku · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Immi · Momofuku
