India Tree vs Watkins · Bay Area shelf head-to-head
India Tree and Watkins, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
India Tree carries more Brand PowerIndia Tree is in more Bay Area grocersIndia Tree fields the deeper lineupWatkins sits further up the premium end
India Tree
Watkins
56
brand power
40
45
products
13
10
categories
6
17
subcategories
7
14
grocers
13
$2.11
price per oz
$2.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ India Tree▭ Watkins
Distribution · 30% of score58·54
carried in 14 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only India Tree
only Watkins
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only India Tree · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: India Tree · Watkins
