Indianlife vs Loloyum · Bay Area shelf head-to-head
Indianlife and Loloyum, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Indianlife carries more Brand PowerIndianlife is in more Bay Area grocersIndianlife fields the deeper lineupIndianlife sits further up the premium end
Indianlife
Loloyum
54
brand power
17
21
products
2
9
categories
1
11
subcategories
1
13
grocers
7
$1.02
price per oz
$1.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Indianlife▭ Loloyum
Distribution · 30% of score54·29
L
carried in 13 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Loloyum
no top category Indianlife doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Indianlife · Loloyum