Indianlife vs Masala Gossip · Bay Area shelf head-to-head
Indianlife and Masala Gossip, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Indianlife carries more Brand PowerIndianlife is in more Bay Area grocersIndianlife fields the deeper lineupMasala Gossip sits further up the premium end
Indianlife
Masala Gossip
54
brand power
21
21
products
10
9
categories
1
11
subcategories
3
13
grocers
2
$1.02
price per oz
$1.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Indianlife▭ Masala Gossip
Distribution · 30% of score54·8
M
carried in 13 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Masala Gossip
no top category Indianlife doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Indianlife · Masala Gossip
