Inka Crops vs Sunridge Farms · Bay Area shelf head-to-head
Inka Crops and Sunridge Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sunridge Farms carries more Brand PowerSunridge Farms fields the deeper lineupSunridge Farms sits further up the premium end
Inka Crops
Sunridge Farms
29
brand power
59
7
products
180
2
categories
17
2
subcategories
39
11
grocers
11
99.5¢
price per oz
$1.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Inka Crops▭ Sunridge Farms
Distribution · 30% of score46·46
carried in 11 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Inka Crops
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Inka Crops · 4
only Sunridge Farms · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Inka Crops · Sunridge Farms
