International Harvest vs Tropical Fields · Bay Area shelf head-to-head
International Harvest and Tropical Fields, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
International Harvest carries more Brand PowerInternational Harvest is in more Bay Area grocersInternational Harvest fields the deeper lineup
International Harvest
Tropical Fields
45
brand power
15
15
products
4
7
categories
2
13
subcategories
3
5
grocers
1
$1.26
price per oz
$1.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ International Harvest▭ Tropical Fields
Distribution · 30% of score21·4
T
carried in 5 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only International Harvest
only Tropical Fields
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only International Harvest · 5
only Tropical Fields · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: International Harvest · Tropical Fields
