Isadora vs Somos · Bay Area shelf head-to-head
Isadora and Somos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Somos carries more Brand PowerSomos is in more Bay Area grocersSomos fields the deeper lineup
Isadora
Somos
11
brand power
47
5
products
23
2
categories
7
3
subcategories
12
2
grocers
11
$3.30
avg price
$4.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Isadora▭ Somos
Distribution · 30% of score8·46
I
carried in 2 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Meals1 vs 1 SKUs
I
<1% of shelf
only Isadora
no top category Somos doesn’t also play in.
only Somos
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Isadora · 0
no exclusive doors — everywhere Isadora is, Somos is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Isadora · Somos