Isigny Ste Mère vs Kerrygold · Bay Area shelf head-to-head
Isigny Ste Mère and Kerrygold, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kerrygold carries more Brand PowerKerrygold is in more Bay Area grocersKerrygold fields the deeper lineupIsigny Ste Mère sits further up the premium end
Isigny Ste Mère
Kerrygold
47
brand power
63
15
products
39
4
categories
5
6
subcategories
9
11
grocers
20
$1.34
price per oz
$1.27
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Isigny Ste Mère▭ Kerrygold
Distribution · 30% of score46·83
carried in 11 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cheese1 vs 17 SKUs
only Isigny Ste Mère
only Kerrygold
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Isigny Ste Mère · 1
only Kerrygold · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Isigny Ste Mère · Kerrygold
