Island Trollers vs Wild Planet · Bay Area shelf head-to-head
Island Trollers and Wild Planet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wild Planet carries more Brand PowerWild Planet is in more Bay Area grocersWild Planet fields the deeper lineupIsland Trollers sits further up the premium end
Island Trollers
Wild Planet
11
brand power
59
6
products
38
2
categories
6
2
subcategories
7
3
grocers
18
$1.68
price per oz
$1.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Island Trollers▭ Wild Planet
Distribution · 30% of score13·75
I
carried in 3 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Island Trollers
only Wild Planet
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Island Trollers · 0
no exclusive doors — everywhere Island Trollers is, Wild Planet is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Island Trollers · Wild Planet