Italia Garden vs Santa Cruz Organic · Bay Area shelf head-to-head
Italia Garden and Santa Cruz Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Santa Cruz Organic carries more Brand PowerSanta Cruz Organic is in more Bay Area grocersSanta Cruz Organic fields the deeper lineup
Italia Garden
Santa Cruz Organic
0
brand power
60
2
products
41
1
categories
8
1
subcategories
13
1
grocers
19
$3.14
avg price
$7.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Italia Garden▭ Santa Cruz Organic
Distribution · 30% of score4·79
I
carried in 1 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Italia Garden
no top category Santa Cruz Organic doesn’t also play in.
only Santa Cruz Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Italia Garden · 0
no exclusive doors — everywhere Italia Garden is, Santa Cruz Organic is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Italia Garden · Santa Cruz Organic