Jacobsen Co. vs Oaktown Spice Shop · Bay Area shelf head-to-head
Jacobsen Co. and Oaktown Spice Shop, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oaktown Spice Shop carries more Brand PowerJacobsen Co. is in more Bay Area grocersOaktown Spice Shop fields the deeper lineup
Jacobsen Co.
Oaktown Spice Shop
20
brand power
45
11
products
39
6
categories
6
8
subcategories
22
5
grocers
2
$2.99
price per oz
$7.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jacobsen Co.▭ Oaktown Spice Shop
Distribution · 30% of score21·8
J
carried in 5 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jacobsen Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jacobsen Co. · 4
only Oaktown Spice Shop · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jacobsen Co. · Oaktown Spice Shop