Jane vs Firebrand Breads · Bay Area shelf head-to-head
Jane and Firebrand Breads, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Firebrand Breads carries more Brand PowerFirebrand Breads is in more Bay Area grocersFirebrand Breads fields the deeper lineupJane sits further up the premium end
Jane
Firebrand Breads
21
brand power
59
7
products
17
2
categories
5
6
subcategories
9
2
grocers
5
$9.02
price per item
$7.87
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jane▭ Firebrand Breads
Distribution · 30% of score8·21
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jane
only Firebrand Breads
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jane · 1
only Firebrand Breads · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jane · Firebrand Breads