Jeni's Ice Cream vs Marianne's Ice Cream · Bay Area shelf head-to-head
Jeni's Ice Cream and Marianne's Ice Cream, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jeni's Ice Cream carries more Brand PowerJeni's Ice Cream is in more Bay Area grocersJeni's Ice Cream fields the deeper lineupJeni's Ice Cream sits further up the premium end
Jeni's Ice Cream
Marianne's Ice Cream
45
brand power
36
49
products
22
3
categories
2
6
subcategories
4
11
grocers
6
73.4¢
price per fl oz
34.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jeni's Ice Cream▭ Marianne's Ice Cream
Distribution · 30% of score46·25
carried in 11 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jeni's Ice Cream
only Marianne's Ice Cream
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Jeni's Ice Cream · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jeni's Ice Cream · Marianne's Ice Cream
