Jennie-o Turkey Store vs Diestel Family Ranch · Bay Area shelf head-to-head
Jennie-o Turkey Store and Diestel Family Ranch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Diestel Family Ranch carries more Brand PowerDiestel Family Ranch is in more Bay Area grocersDiestel Family Ranch fields the deeper lineup
Jennie-o Turkey Store
Diestel Family Ranch
24
brand power
52
6
products
20
4
categories
6
5
subcategories
10
1
grocers
13
$12.82
avg price
$10.44
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jennie-o Turkey Store▭ Diestel Family Ranch
Distribution · 30% of score4·54
J
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jennie-o Turkey Store
no top category Diestel Family Ranch doesn’t also play in.
only Diestel Family Ranch
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jennie-o Turkey Store · 0
no exclusive doors — everywhere Jennie-o Turkey Store is, Diestel Family Ranch is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jennie-o Turkey Store · Diestel Family Ranch