Jiffy® vs Krusteaz · Bay Area shelf head-to-head
Jiffy® and Krusteaz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Krusteaz carries more Brand PowerKrusteaz is in more Bay Area grocersKrusteaz fields the deeper lineup
Jiffy®
Krusteaz
19
brand power
46
4
products
22
1
categories
6
3
subcategories
6
9
grocers
11
17.5¢
price per oz
20.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jiffy®▭ Krusteaz
Distribution · 30% of score38·46
J
carried in 9 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jiffy®
no top category Krusteaz doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jiffy® · Krusteaz
