Joe's vs Spindrift · Bay Area shelf head-to-head
Joe's and Spindrift, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spindrift carries more Brand PowerSpindrift is in more Bay Area grocersSpindrift fields the deeper lineupSpindrift sits further up the premium end
Joe's
Spindrift
11
brand power
65
2
products
75
2
categories
5
2
subcategories
7
2
grocers
21
17.3¢
price per fl oz
13.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Joe's▭ Spindrift
Distribution · 30% of score8·88
J
carried in 2 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Joe's
no top category Spindrift doesn’t also play in.
only Spindrift
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Joe's · 0
no exclusive doors — everywhere Joe's is, Spindrift is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Joe's · Spindrift