John Wm. Macy's vs Sonoma Gourmet · Bay Area shelf head-to-head
John Wm. Macy's and Sonoma Gourmet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sonoma Gourmet carries more Brand PowerSonoma Gourmet is in more Bay Area grocersSonoma Gourmet fields the deeper lineupSonoma Gourmet sits further up the premium end
John Wm. Macy's
Sonoma Gourmet
30
brand power
63
5
products
39
2
categories
10
2
subcategories
15
8
grocers
17
$1.54
price per oz
$1.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ John Wm. Macy's▭ Sonoma Gourmet
Distribution · 30% of score33·71
J
carried in 8 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only John Wm. Macy's
only Sonoma Gourmet
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only John Wm. Macy's · 0
no exclusive doors — everywhere John Wm. Macy's is, Sonoma Gourmet is too.
only Sonoma Gourmet · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: John Wm. Macy's · Sonoma Gourmet
