Jose Gourmet vs La Brujula · Bay Area shelf head-to-head
Jose Gourmet and La Brujula, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jose Gourmet carries more Brand PowerJose Gourmet is in more Bay Area grocersJose Gourmet fields the deeper lineup
Jose Gourmet
La Brujula
40
brand power
16
48
products
4
5
categories
2
9
subcategories
3
5
grocers
2
$13.94
avg price
$21.43
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jose Gourmet▭ La Brujula
Distribution · 30% of score21·8
L
carried in 5 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jose Gourmet
only La Brujula
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jose Gourmet · 4
only La Brujula · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jose Gourmet · La Brujula