Josh Cellars vs Varda Vineyards · Bay Area shelf head-to-head
Josh Cellars and Varda Vineyards, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Josh Cellars carries more Brand PowerJosh Cellars is in more Bay Area grocersJosh Cellars fields the deeper lineup
Josh Cellars
Varda Vineyards
35
brand power
14
12
products
3
5
categories
2
9
subcategories
3
4
grocers
1
$15.49
avg price
$15.66
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Josh Cellars▭ Varda Vineyards
Distribution · 30% of score17·4
V
carried in 4 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Josh Cellars
only Varda Vineyards
no top category Josh Cellars doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Josh Cellars · 4
only Varda Vineyards · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Josh Cellars · Varda Vineyards