Josie's vs Burma Love · Bay Area shelf head-to-head
Josie's and Burma Love, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Josie's carries more Brand PowerJosie's is in more Bay Area grocersJosie's fields the deeper lineup
Josie's
Burma Love
55
brand power
39
18
products
12
4
categories
5
4
subcategories
6
13
grocers
7
74.1¢
price per oz
$1.61
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Josie's▭ Burma Love
Distribution · 30% of score54·29
carried in 13 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Josie's
only Burma Love
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Josie's · Burma Love