Journeyman Meat Co. vs Columbus · Bay Area shelf head-to-head
Journeyman Meat Co. and Columbus, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Columbus carries more Brand PowerColumbus is in more Bay Area grocersColumbus fields the deeper lineupJourneyman Meat Co. sits further up the premium end
Journeyman Meat Co.
Columbus
35
brand power
60
9
products
40
4
categories
6
4
subcategories
13
5
grocers
16
$3.83
price per oz
$1.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Journeyman Meat Co.▭ Columbus
Distribution · 30% of score21·67
carried in 5 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Journeyman Meat Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Journeyman Meat Co. · 0
no exclusive doors — everywhere Journeyman Meat Co. is, Columbus is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Journeyman Meat Co. · Columbus
