Juanita's Foods vs Progresso · Bay Area shelf head-to-head
Juanita's Foods and Progresso, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Progresso carries more Brand PowerProgresso is in more Bay Area grocersProgresso fields the deeper lineupJuanita's Foods sits further up the premium end
Juanita's Foods
Progresso
37
brand power
51
10
products
70
6
categories
5
9
grocers
12
25.4¢
price per oz
32.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Juanita's Foods▭ Progresso
Distribution · 30% of score38·50
J
carried in 9 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Juanita's Foods
only Progresso
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Juanita's Foods · 2
only Progresso · 5
both sides measured by the same instruments on the same shelves · see each brand’s full page: Juanita's Foods · Progresso