Just Bagels vs Whole Grain Bakery · Bay Area shelf head-to-head
Just Bagels and Whole Grain Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Whole Grain Bakery carries more Brand PowerWhole Grain Bakery is in more Bay Area grocersWhole Grain Bakery fields the deeper lineupWhole Grain Bakery sits further up the premium end
Just Bagels
Whole Grain Bakery
15
brand power
33
4
products
12
2
categories
5
2
subcategories
8
1
grocers
4
27.0¢
price per oz
41.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Just Bagels▭ Whole Grain Bakery
Distribution · 30% of score4·17
J
W
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score28·63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Just Bagels
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Just Bagels · 0
no exclusive doors — everywhere Just Bagels is, Whole Grain Bakery is too.
only Whole Grain Bakery · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Just Bagels · Whole Grain Bakery