Just Bare vs Real Good Foods · Bay Area shelf head-to-head
Just Bare and Real Good Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Just Bare carries more Brand PowerJust Bare is in more Bay Area grocersJust Bare fields the deeper lineupJust Bare sits further up the premium end
Just Bare
Real Good Foods
35
brand power
26
10
products
6
3
categories
3
3
subcategories
4
6
grocers
4
$16.12
avg price
$13.84
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Just Bare▭ Real Good Foods
Distribution · 30% of score25·17
J
R
carried in 6 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score57·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Just Bare
only Real Good Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Just Bare · 3
only Real Good Foods · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Just Bare · Real Good Foods
