Just Ingredients vs Guru · Bay Area shelf head-to-head
Just Ingredients and Guru, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Guru is in more Bay Area grocers
Just Ingredients
Guru
34
brand power
35
13
products
13
7
categories
2
2
grocers
6
$5.64
avg price
$3.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Just Ingredients▭ Guru
Distribution · 30% of score8·25
carried in 2 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Just Ingredients
only Guru
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Just Ingredients · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Just Ingredients · Guru
