Kate's Real Food vs Lärabar · Bay Area shelf head-to-head
Kate's Real Food and Lärabar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lärabar carries more Brand PowerLärabar is in more Bay Area grocersLärabar fields the deeper lineupKate's Real Food sits further up the premium end
Kate's Real Food
Lärabar
43
brand power
53
21
products
35
4
categories
3
10
grocers
14
$1.88
price per oz
$1.63
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kate's Real Food▭ Lärabar
Distribution · 30% of score42·58
carried in 10 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Protein Snacks3 vs 7 SKUs
1% of shelf
only Kate's Real Food
only Lärabar
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kate's Real Food · 3
only Lärabar · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kate's Real Food · Lärabar
